A mobile-optimized site enables your business to attract more customers and increase revenue. The mobile experience should be seamless and simple.
To achieve this, it is important to optimize your content, images, and navigation for smaller screens. It is also vital to ensure your page loads fast.
Optimized Content
Optimized content reaches the largest possible audience with relevant keywords, meta and title tags, links, headers and sub-headers, on-site speed and calls-to-action (CTAs).
Keywords are important to mobile page optimization because they help search engines know what your page is about. They can also help you target specific search queries.
When writing optimized content, make sure to include your keyword phrase in the title tag, as well as the H1 header tag. Be careful not to overdo it; that can look spammy.
It’s also a good idea to use media queries, which allow your content to adapt to screen size. This will allow it to load faster and offer a more native experience on mobile devices.
Optimized Images
Images are the largest contributor to a page’s weight, so they’re vital for speeding up your website. Image optimization includes reducing file sizes, changing image formats and using data compression.
Optimizing your image files for mobile devices is crucial to improve search engine rankings and page load time. You can do this by reducing their file size and serving them through a Content Delivery Network (CDN).
Lazy loading is an optimization technique that defers the loading of images that aren’t visible straight away. It reduces the total page load time and increases the number of users who stay on your site.
Optimizing your images for mobile use is not difficult, and there are plenty of tools to help you do it. Some of them even do it automatically for you.
Optimized Video
Video is one of the most powerful content marketing tools available. It can drive leads, boost brand awareness, and increase product sales.
It’s important to optimize your videos before uploading them to ensure that they’re getting the exposure they deserve.
This includes optimizing the file size, video quality, and website speed.
Make sure your video is optimized for search engines too, including keywords and phrases in the title, description, and tags. This can help to improve your video’s ranking in Google and YouTube.
Ultimately, optimizing your videos will help to ensure that they’re getting the exposure you deserve and driving more conversions. Keep these tips in mind as you build your next video.
Optimized Clickable Elements
Ensure your web pages are optimized for mobile users with clickable elements that are comfortable to tap on. These can be buttons, links, and more.
Optimized clickable elements on a web page are more likely to lead to successful user engagement with your organization’s website and nonprofit mission.
These are also key to generating high-quality web traffic and increasing your SEO ranking.
To ensure your buttons, links, and other clickable elements are positioned correctly, make sure they’re at least 48px square. This is the minimum touch target size for a mobile device and will decrease the likelihood that visitors accidentally click on the wrong thing and end up on a link they don’t want to visit.
Optimized Navigation
Optimized navigation helps visitors find the information they want quickly. It can also improve search engine rankings and conversions.
As a result, it is important to optimize all navigational phrases on a site.
This can include both primary keywords and secondary phrases.
The most successful navigation is based on a clear understanding of the needs and interests of your audience.
You can achieve this through keyword research and analytics, but it’s also important to perform actual user testing.
The beauty retailer we worked with used both to establish a cohesive navigation experience. They discovered that new users oriented their journey around brand names while returning customers preferred product categories like lipsticks and eye shadows.
