Are you looking to improve your retail store?
If so, then you need to consider displaying products in your store. The right display products can make a massive difference in your customer experience. They can turn a profit, help convert sales, and make people more likely to make in-store purchases.
That’s where display products come in. In this article, we’ll be walking you through some things that you need to do to design awesome product displays in your store. Read on to discover some things that you need to do before you even begin!
Maximizing Your Storefront Space
Create vignettes to focus on certain display products and use items that are different sizes and heights to create impactful visuals. Utilize wall space and heights to hang up items that draw customers’ attention.
Also, don’t forget about the floor space. Try using rugs, shadows, and mirrors to add weaves and movement. Ensure that shelves and racks are easy to fingertip and limit the products to allow customers to view them easily and not be overwhelmed.
Creating Displays That Attract Customers
To create displays that attract customers, you should pay special attention to your store layout. Use shelves to separate different products, as this will help draw attention to specific items. Consider adding in-store props, such as hanging signs, mannequins, lighting, window displays, and other eye-catching features.
Additionally, use visual merchandising tactics, such as pairing items together, color-coding, and grouping items. Displays should be organized in a way that is appealing to customers and encourage them to take action.
Optimizing Innovative POS Placement
It is important to strategically place your products in front of your customers, so they are more likely to purchase them. Merchandising and POS both play a role in successful store design.
For example, offering promotional offers at the entrance of the store, so customers are more inclined to purchase them. Additionally, placements at various levels can be advantageous, placing lower inventory at eye level, where customers are more likely to be drawn to it.
Choosing the Right Product Packaging
The right product packaging can have a big impact on how your products are displayed. Start by deciding what type of packaging you want to use. Consider the size, shape, and material of the packaging.
Aim to create innovative and eye-catching packaging that will draw customers in. Make sure the packaging is easy to open, reusable, and recyclable where possible.
Make Use of Helpful Fixture
When displaying products in your store, make sure to make use of helpful fixtures. Ensure that there is enough space to move around and that customers can easily access the items they’re looking for. Choose fixtures that will help to organize the various items.
Consider shelving, racks, and bins to keep products neat and organized. Keep in mind the store’s overall theme and how the fixtures can help to contribute to that theme. To get some inspiration for what we are talking about, refer to this article.
Explore How to Display Products
Overall, product displays can make or break a store. Taking into account a store’s environment and using creative shelving and lighting can help bring attention and traffic to any store.
Keep in mind that products should be displayed as if you are trying to tell a story. Use displays to show off products and increase sales. If you have questions about how to display products in your store, contact us for help.
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